The Sleep Company grew 60% to ₹499 Cr selling something most people buy once a decade

The Sleep Company grew revenue 60% to ₹499 Cr in FY25 on the back of one idea, the SmartGRID layer it calls a first in India. It sells that idea through Anil Kapoor ads and a fast-growing network of stores. It spent about ₹105 Cr on advertising to get there, roughly a fifth of revenue, and raised ₹480 Cr in August 2025 to keep expanding.


Its closest rival, Wakefit, listed on the stock market in December 2025 with money set aside for marketing. The two now compete for the same buyer, someone who shops for a mattress perhaps once a decade. This report looks at what that buyer searches for and how reviews describe SmartGRID once people sleep on it. It also asks why the same firmness wins some sleepers over and loses others.

• What mattress buyers search for before they have heard of SmartGRID

• How side and back sleepers describe SmartGRID in reviews

• How Wakefit's post-IPO spending changes the fight for the same buyers