Snitch went from 51 stores to 111 in a year, betting fast fashion sells better offline

Snitch doubled its revenue to about ₹500 Cr in FY25 by releasing new designs every week and selling mostly through its own website and app. Since then it has moved a large part of that business offline. Stores now bring in 40 to 45% of revenue, the count went from 51 to 111 in under a year, and the target is 300 by the end of 2026.


The filed accounts show what that shift costs. Marketing spend rose from ₹35 Cr to ₹82.6 Cr while rent went up fifteen-fold, and the company slipped into a small loss. This report looks at whether stores are replacing online ads or adding to them. It also covers what shoppers say about fit, fabric and returns once the novelty of a weekly drop wears off.

• Whether Snitch's stores are cutting ad costs or adding to them

• What shoppers say about fit, fabric and returns

• How Zudio and Rare Rabbit squeeze Snitch from both ends